Friday, March 4, 2011

Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

comScore Releases Second in a Series of Reports on Physicians' Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement(TM) Solution RESTON, Va. and MT. LAUREL, N.J., March 2, 2011 /PRNewswire via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement(TM) Solution, the only opt-in digital measurement solution that ties actual physicians' online behavior to their prescription writing activities - all using an anonymized methodology. The report found that across...

Source:
http://article.wn.com/view/2011/03/02/Physicians_Most_Likely_to_Reach_HealthRelated_Content_throug_m/

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